Reform

'We need a Spotify for football', says man who doesn't understand Spotify

Lyon president Jean-Michel Aulas thinks he has found the answer to broadcasting rights deals, but he couldn't be more wrong

 
11:16am on Wednesday 14th October 2020
By
Paul Macdonald

Lyon president Jean-Michel Aulas has said that football needs its own 'Spotify' as it looks to diversify from conventional TV deals.

His comments come in the wake of MediaPro's reticence to fulfil their latest Ligue 1 broadcast payment, as they see a 'covid discount' for the league being suspended in March.

Aulas seems put out by this and is ready to sell football on TV to whoever is willing to provide them with the best terms, no matter who it is.

He said to Les Parisiens: Times are changing, we are no longer about selling rights exclusively to TV, but also en masse. Free is making their way (a mobile service).

"Amazon bought some rights in England and Germany. UEFA are also in talks with Alibaba. Large distribution companies could arrive in the game like Netflix, who have the capacity to reach a large audience.

“They would change the rules. But we have to find a much lower price [for the consumer]. We need a Spotify for football or a Deezer for football. We need a unique offering at an attractive price and so that the spectators don’t have to wonder on which channel their match will be on.”

What Aulas essentially wants is the type of deal that rewards the most established clubs with the most global reach and biggest marketing budgets.

A Spotify model, by its very nature, would absolutely obliterate the smaller teams in every league. In order for an artist to be successful they require gigantic scale of audience in order to make it even close to economically viable.

This means that for your indie bands, you can read bottom-half sides in most of Europe's major leagues. In the current situation their share of TV revenue is unequal but workable. With a situation where 'fans' are only encouraged to watch their team, on their terms, the market pivots in a stark manner.

If you don't have to pay to watch all of the games on offer, you probably won't, and while it's more convenient for the consumer it destroys any concept of ability to compete.

A 'Spotify deal' would, in effect, kill the traditional league structure stone dead, taking hundreds of professional football teams with it.

READ MORE:

We are killing players - the coronavirus crisis has ended the football calendar as we know it

From Pele to Messi, a list of the greatest 'nearly' goals

Latest news

Real Madrid

'Role model' Sergio Ramos writing his name into the history books, says Casemiro

The Brazilian has heaped praise on his veteran team-mate, who continues to be a key player for Los Blancos both on and off the pitch

  • 1 hour
Champions League

Neymar goes down so often because he’s got sensitive feet, claims PSG assistant

PSG star Neymar has a reputation for going down in pain on a regular basis, but PSG assistant coach Zsolt Low has claimed this is because of an unusual problem.

  • 1 hour
Manchester Utd

Who is the best player Wayne Rooney played with at Man Utd?

The former England international, who is currently in temporary charge of Derby, spoke with the official Manchester United podcast

  • 5 hours
Predicted XI

Aguero to return? How Man City could line-up against Olympiakos

The Argentine returned to the squad for the weekend's match against Spurs, but didn't make it off the bench as City lost

  • 7 hours
Team of the Week

Ronaldo, Ibrahimovic, and Lukaku lead star-studded Serie A Team of the Week

The Belgian was the best performer of the weekend as he spared Inter's blushes against Torino

  • 8 hours
Champions League

Benzema and Ramos out - How Inter and Real Madrid will line up

The Italian side will be boosted by the return of Romelu Lukaku and Real Madrid missing Sergio Ramos ahead of their clash.

  • 8 hours

Most read