The Best New Betting Sites for the UK 2025

New betting sites are constantly emerging in the UK, making it challenging to sort through them and find one worth signing up for.

Every new bookmaker we recommend is licensed by the UK Gambling Commission and thoroughly vetted by our team of betting experts, ensuring only the best new betting sites make the cut.

Best New Betting Sites in Detail

BetMGM

BetMGM is one of the most recognisable new betting sites to enter the UK market. Originally founded in Las Vegas in 1987, it launched its online US sportsbook in 2018 following the repeal of the sports betting ban.

That experience has been put to good use in creating an excellent UK betting site, offering consistently strong odds, generous promotions, and a well-designed mobile app.

New customers can claim a Bet £10, Get £60 free bets offer, setting BetMGM apart from many other new betting sites. This is further enhanced by regular promotions such as free bets and odds boosts.

With over 30 sports to bet on and impressive market depth, BetMGM provides plenty of choice for punters.

CopyBet

CopyBet is one of the most unique new betting sites on the market, allowing punters to directly copy bets placed by tipsters.

Each tipster has a dedicated page displaying their stats, including their win-loss record in each sport, enabling users to follow successful bettors without placing every single bet manually.

Beyond this innovative feature, CopyBet is an excellent choice for football punters, offering a vast range of markets for top competitions and competitive odds that make it a strong contender.

Planet Sport Bet

Planet Sport Bet may not offer the largest selection of sports, but it more than makes up for it with strong promotions and solid odds.

Bonuses are a key highlight, with promotions such as accumulator boosts and money-back offers frequently available on the site.

While its odds may not always be the best compared to the biggest UK betting sites, Planet Sport Bet remains competitive and gives punters plenty of reasons to bet with them.

BetGoodwin

BetGoodwin launched its online sportsbook in 2021 after more than 20 years as a telephone betting service, using its experience to create a strong product that appeals to a wide range of punters.

Providing excellent football and horse racing odds is a challenge for a new betting site, but BetGoodwin delivers competitive prices and a vast selection of markets across both sports.

DAZN Bet

Sports streaming giant DAZN entered the UK betting market in 2022 with DAZN Bet, combining a well-established brand with a strong bookmaker.

While the selection of sports could be broader, DAZN Bet particularly excels in boxing and NFL (unsurprising given that these are DAZN’s primary sports for UK streaming).

Punters can access highly competitive odds and a vast range of in-play betting markets for these sports, along with exclusive promotions such as boosted odds and free bets.

TalkSPORT BET

TalkSPORT BET is another example of a successful partnership between betting experts and a well-known media brand. It offers over 30 sports, with an extensive selection of markets in many of them.

Regular promotions include exclusive mobile betting offers and an impressive welcome bonus that trebles the return of your first bet if it wins.

A fun feature of TalkSPORT BET is its Lucky Dip section, which randomly selects a bet from a specified market at set odds. For example, punters can receive a Premier League winner lucky dip at 16/1.

New vs Established Bookmakers

New betting sites and long-standing bookmakers are not the same, and it’s important to understand the key differences between these seemingly similar products.

The primary reason for these differences is competition, with hundreds of licensed betting companies in the UK, new betting sites must find ways to stand out to attract punters, as they can’t rely on reputation alone.

Innovation

For many punters, innovation is a key reason to try a new betting site. Established bookmakers often stick with what they know rather than risk investing time and money in new features.

Innovations could be directly related to betting, such as unique markets, or enhancements that help users make more informed decisions, like detailed stats breakdowns and advanced data insights.

Bigger Bonuses

A large welcome bonus is a major advantage for punters, as it provides extra funds to test out a new betting site before deciding whether to stick with it.

Offers such as free bets or matched deposits allow users to explore different aspects of a bookmaker for longer, which is particularly useful when considering a larger deposit.

However, as with any welcome bonus, always check the terms and conditions to ensure it offers genuine value rather than just an eye-catching headline figure.

Better Mobile App

With over half of UK bettors placing bets primarily on their mobile phones, a well-designed mobile betting app is essential, especially for new bookmakers.

A good app should be easy to use, allowing punters to quickly find events and place bets without unnecessary hassle. For many bettors, a smooth mobile experience can be the deciding factor in whether they continue using a new bookmaker.

Sports Specialisation

While not true for every new betting site, some choose to specialise in a specific sport that is otherwise underserved by major bookmakers.

This could mean taking a popular sport and offering more in-depth markets, or focusing on niche sports that very few bookmakers cover, helping them become the go-to site for fans of that sport.

Best New Betting Site by Category

Football

Fafabet stands out as the best new football betting site for two key reasons: competitive odds and strong promotions.

It’s rare for a new bookmaker to excel in both areas, as balancing top-tier odds with rewarding promos can be challenging, but Fafabet manages it impressively.

Their prices on major football leagues, both in England and across Europe, are on par with industry giants like bet365 and Paddy Power, and they even offer industry-best odds on occasion, making them a go-to option for football punters.

Fafabet’s promotions are equally strong, with regular free bets available for placing bet builders and winning accumulators.

Racing

The best new horse racing betting site is BetGoodwin, which, despite operating as a telephone betting service since 1997, only recently launched its online platform.

Racing punters can access odds on meets not just in the UK and Ireland, but also in France, Hong Kong, Australia, Japan, Chile, and Argentina.

BetGoodwin’s odds rival those of major racing bookmakers, and their promotions are among the most generous, offering up to £100 back as a free bet in various scenarios, such as if your horse is beaten by a nose or falls at the last when leading.

Odds

AK Bets, which launched in 2023, has quickly established itself as a leading betting site by focusing on offering consistently competitive odds that challenge those of major bookmakers.

This is particularly evident in horse racing, where AK Bets often provides better odds than many competitors, even for major meets like Cheltenham and Glorious Goodwood.

Promos

A strong selection of promotions and bonuses is crucial for both new and established betting sites, and Planet Sport Bet excels in this area.

• Acca Boost: Earn up to 50% extra winnings on successful five-leg accumulators or more.
• Weekly Free Bets: Place 10 x £10 bets in a week to receive a £10 free bet for the following week.
• Golf Promotion: If your pre-event selection leads after any round but doesn’t win the tournament, you’ll receive a free bet equal to your stake, one of the most attractive promotions available for golf punters.

Golf punters can take advantage of one of the most attractive promotions in the sport, getting a free bet equivalent to your stake if your pre-event choice leads after any round but doesn’t win the tournament.

Welcome Bonus

New BetMGM users can claim £60 in free bets after registering and placing a £10 bet on any sport.

The £60 bonus is split into six £10 free bets, each designated for specific events:

• Three for horse racing
• One for football
• One for a bet builder (any sport)
• One for an accumulator (any sports)

As a relatively new betting site in the UK, BetMGM’s welcome offer is one of the best available, outshining even established bookmakers. While the restrictions on free bets may not suit everyone, it’s difficult to beat a Bet £10, Get £60 promotion.

How We Rate New Betting Sites

New betting sites must be assessed using consistent criteria to ensure fairness, impartiality, and transparency. Our team of betting experts evaluates each site based on the factors outlined below, ensuring only the best options are recommended.

Of course, different punters prioritise different aspects, so it's important to focus on the factors that matter most to you when choosing a bookmaker.

Licence

Holding a UK Gambling Commission (UKGC) licence is non-negotiable. If a betting site does not have a valid UKGC licence, we automatically rule it out and would never recommend it.

A UKGC licence ensures a bookmaker operates fairly and transparently, protecting punters and ensuring compliance with strict industry regulations.

Welcome Offer

A generous welcome bonus is often the first thing that attracts punters to a new betting site.

Higher-value bonuses are generally more appealing, as they allow users to explore the bookmaker and determine whether it’s worth sticking with. However, it’s crucial to always check the terms and conditions to ensure the offer provides real value.

Bonuses

Beyond the welcome offer, top-rated new betting sites provide regular promotions to reward existing customers. These may include:

• Free bets
• No-deposit free bets
• Odds boosts
• Money-back offers
• Loyalty rewards

We rate betting sites based on the frequency, variety, and quality of these promotions.

Odds

Competitive odds are crucial, as better prices lead to bigger returns on winning bets.

While no bookmaker, new or established, can offer the best odds across every sport and market, we assess whether a site provides consistently strong odds across a range of sports.

Markets

A wide selection of betting markets provides more opportunities for punters.

New betting sites often differentiate themselves by offering unique or niche markets that traditional bookmakers may overlook, and we take this into account when rating them.

Sports Coverage

All reputable bookmakers should cover at least 28 sports, whether they are new or long-established.

Sites offering 35+ sports are considered excellent, though some new bookmakers may focus on specialist sports (e.g. esports), which is also a valid approach.

Mobile App

With over 50% of UK punters betting via their phones, a well-designed mobile app is essential.

A top-rated betting app should be:

• Fast-loading
• Easy to navigate
• Compatible with Face ID or fingerprint login for quick access
• Optimised for in-play betting, allowing rapid placement of time-sensitive bets

Features

Extra features help new betting sites stand out. While cash-out options and bet builders are now standard, the best sites enhance these features or introduce innovative additions such as:

• Live streaming for certain sports
• Partial cash-out options
• Advanced stats & analytics tools

In-Play Betting

Live betting is a must-have for any modern bookmaker.

The best new betting sites offer:

• Exclusive in-play markets
• Real-time odds boosts
• Live statistics and match tracking
• Live streaming where possible

Payment Methods

A bookmaker can have great odds and promotions, but it’s useless if punters can’t deposit or withdraw easily.

At a minimum, new betting sites should accept:

• Debit cards (Visa & Mastercard)
• PayPal
• Ideally, they will also support e-wallets like Skrill and Neteller, alongside fast withdrawal processing with no hidden fees.

Customer Service

Many companies now rely on chatbots, which can be frustrating when dealing with complex issues.

The best new betting sites will offer:

• Fast access to real support agents
• Live chat, phone, and email options
• Social media support (Instagram, X, Facebook)

Responsible Gambling

All betting sites should provide robust responsible gambling tools to help customers stay in control.

The best bookmakers offer:

• Profit & loss tracking
• Net deposit tracking
• Deposit limits
• Time-out options
• Reality checks & session reminders

These features allow punters to manage their betting habits effectively and ensure they gamble responsibly.

How To Register at a New UK Bookmaker

Registering at a new betting site is straightforward and follows the same process as signing up with an established bookmaker.

As with all UK betting sites, you must be 18 or older to register, and you’ll need to provide documents to verify your identity as part of the bookmaker’s Know Your Customer (KYC) process, which is enforced by the UK Gambling Commission.

These documents typically include:

• Photo ID (such as a driving licence or passport)
• Proof of address (such as a recent utility bill or bank statement)

While the registration process may vary slightly between new betting sites, the general steps remain the same. Follow this guide to get started.

Step-by-Step Guide to Registering

1. Choose a New Betting Site

Pick one of the best new betting sites from our list at the top of the page and follow the link to visit the bookmaker.

2. Click on ‘Register’

Look for a ‘Register’ or ‘Sign Up’ button on the homepage and click it to open the registration form.

3. Enter Your Personal Details

You’ll need to provide:

• Full name
• Home address
• Email address
• Date of birth
• Nationality
• Mobile phone number

4. Create a Username and Password

Some bookmakers require a username, while others use your email address as your login ID. You’ll also need to create a secure password that meets the site’s minimum character requirements.

5. Set Deposit Limits (Optional)

Many new betting sites promote responsible gambling by allowing you to set daily, weekly, or monthly deposit limits. This helps you manage your betting budget effectively.

6. Claim Your Welcome Bonus

Once registered, make your first qualifying deposit to access the bookmaker’s welcome offer. Be sure to check the terms and conditions to ensure you meet the eligibility requirements.

New Betting Sites to Avoid

New betting sites are constantly emerging in the UK, making it essential to be cautious, especially when dealing with unlicensed bookmakers that do not hold a UK Gambling Commission (UKGC) licence.

These sites operate outside UK regulations, meaning they are not required to follow fair play rules when it comes to payouts, bonuses, and odds.

All legitimate UK betting sites, both new and established, will display a UK Gambling Commission licence number with a link to the UKGC website. Always check this to verify the bookmaker’s legitimacy before signing up.

Key Warning Signs of Unlicensed Betting Sites

1. Unrealistic Promotions

Unlicensed betting sites often lure players in with high-value bonuses that seem too good to be true…and usually? They are.

• These promotions often come with impossible wagering requirements, making it nearly impossible to withdraw winnings.
• Even if you meet the terms, there’s no guarantee that the bookmaker will honour the bonus—many unlicensed sites find loopholes to avoid payouts.

2. Refusal to Pay Out Winnings

One of the biggest risks of an unlicensed bookmaker is that they can simply refuse to pay out your winnings.

• Some bookmakers void bets for no valid reason, especially if you win big or go on a streak of smaller, consistent wins.
• They often cite vague terms and conditions as an excuse to withhold payouts, leaving you with no way to challenge the decision.

3. Hidden Fees on Deposits and Withdrawals

All betting sites incur processing fees for deposits and withdrawals from providers like Visa and PayPal, but licensed bookmakers cover these costs as part of their business model.

Unlicensed sites, however:

• Pass these costs onto punters, often charging extortionate fees for deposits and withdrawals.
• Take a much larger cut than they are actually being charged by payment providers.

4. Limited Payment Methods

Unlike licensed UK bookmakers, unregulated betting sites often provide only a couple of payment options and heavily push one over the others.

• Many favour cryptocurrency payments (such as Bitcoin), which no licensed UK betting site offers due to concerns over anonymity and lack of traceability.
• The limited selection of payment methods makes it harder to withdraw funds safely.

5. Slow or Blocked Withdrawals

Withdrawals at legitimate bookmakers are typically processed quickly, but unlicensed sites often delay payments intentionally.

• Even withdrawals that should only take hours can be dragged out for days or even weeks.
• Some sites try to tempt punters into reversing their withdrawal requests, encouraging them to continue betting instead of cashing out.

6. No Responsible Gambling Tools

Licensed UK betting sites are legally required to protect players from gambling harm, providing tools such as:

• Deposit limits
• Reality checks
• Time-outs & self-exclusion options
• Profit and loss tracking

Unlicensed sites, however, have no such obligations. Their sole focus is extracting as much money as possible from punters, with no regard for responsible gambling.

Conclusion

With new betting sites constantly emerging in the UK, punters will always have plenty of options, allowing you to choose the best bookmaker to suit your needs.

We continuously review and rate new bookmakers, ensuring you can read expert insights before deciding whether to sign up.

Our evaluation process covers all key aspects of a betting site, including:

• Welcome offers
• Odds & market variety
• Promotions for existing customers
• Safety & licensing
• Customer service & user experience

By following our expert reviews, you can make an informed decision and find a new betting site that offers the best experience for you.