Best Betting Offers for New Customers 2025

Explore the best sign-up bonuses and welcome bonuses in the UK, carefully ranked and reviewed by our team of experts.

We compare every new customer offer from licensed and trusted UK bookmakers, ensuring only the top free bets make our recommendations.

Simply click the link next to your chosen offer to claim it and set up your new betting account.

Top Welcome Offers

BetMGM - Bet £10 and Get £60

BetMGM is a new betting site in the UK, offering one of the most rewarding welcome bonuses for new customers. Simply register and deposit £10 to receive £60 in BetMGM free bets, valid for seven days.

The £60 in free bets is distributed as follows:

• £10 for horse racing
• £20 in Bet Builder bets (2 x £10)
• £20 in accumulator bets (2 x £10)
• £10 for football betting

Each free bet must be used within seven days of being credited.

Betfair Sportsbook - Bet £10 and Get £50

Sign up with Betfair Sportsbook using the bonus code ZSKAOG, place a £10 bet, and receive £50 in free bets once your qualifying bet settles.

Each free bet is valid for 30 days, giving you plenty of time to use them.

Betfred - Bet £10 and Get £50

Join Betfred using the bonus code SUMMER50, place a £10 bet, and receive £50 in free bets.

Your free bets will be allocated as follows:

• 3 x £10 bonus tokens for any market
• 2 x £10 accumulator free bets (each acca must include at least four selections)

Make sure to use your free bets within the specified time frame.

William Hill - Bet £10 and Get £60

If you enjoy both sports betting and casino games, William Hill has a fantastic welcome offer. Register using the promo code T60, place a £10 bet, and receive £40 in free sports bets plus a £20 Vegas bonus.

Your £40 in free sports bets is split into four £10 bets, each valid for seven days.

Bet365 - Bet £10 and Get £30 in Bet Credits

Sign up with Bet365, place a £10 bet, and receive £30 in bet credits. You can qualify by betting anywhere between £5 and £10, as Bet365 rewards you with 3x your stake in bet credits.

One of the best features of Bet365 bet credits is their flexibility; you can use any amount at a time. Whether you want to bet £1, £6.42, or the full £30, the choice is yours.

Unibet - Money Back up to £40 if Your First Bet Loses

Unibet offers a unique welcome bonus, giving you up to £40 back as a free bet if your first wager loses.

To qualify, register and deposit at least £10, then place a £1+ bet on any market.

• If your bet wins, you get paid as normal.
• If your bet loses, Unibet refunds your stake as a free bet, up to £40.

Plus, you’ll receive a £10 casino bonus, no matter the outcome of your qualifying bet.

AKBets - Up to £100 Winnings Boost on First Acca

New AKBets customers receive a profit boost token that adds a 25% boost to their first accumulator bet with three or more legs.

• The maximum boost available is £100, which is awarded as a free bet on top of your regular cash winnings.
• If your accumulator loses, the profit boost token cannot be reused, and the welcome bonus ends.

Smarkets - 0% Commission for 60 Days

New Smarkets customers enjoy 0% commission on all bets placed within the first 60 days.

As a betting exchange, Smarkets does not build a margin into the odds but typically takes a commission from winning bets. With this offer, you keep 100% of your profits during the promotion period.

Types of Welcome Offer

At first glance, most betting bonuses seem quite similar, as they reward you for signing up with a new bookmaker. However, welcome offers come in several different forms, and it's worth understanding the key variations.

In most cases, you’ll receive free bets or bonus money, but there are important differences to be aware of. No matter which offer appeals to you, always check the terms and conditions before claiming.

Below, we outline the different types of betting offers available to new customers, explaining how they work and highlighting any key terms to look out for.

Bet and Get

A bet and get offer rewards you with free bets or bet credits after you register and place a qualifying first bet. Thanks to its simplicity, this is the most popular type of betting welcome offer in the UK.

The amount you need to wager initially and the amount you receive in free bets varies by bookmaker, but a common example is Bet £10, Get £30.

The denomination of free bets also depends on the bookmaker. While £10 free bets are standard, this isn’t always the case.

Before claiming any bet and get offer, always review the key terms and conditions. These details are provided on the bookmaker’s offer page, often in the small print.

Key factors to check include:

• Minimum deposit required to qualify
• Minimum odds for the qualifying bet
• Expiry period for free bets
• Restrictions on specific sports or markets

Bet £10, Get £30

The most common bet and get offer is Bet £10, Get £30. By signing up and placing a £10 bet, you receive £30 in free bets after your qualifying wager settles.

The £30 bonus is usually split into three £10 free bets, which can be used any time before they expire.

Important to note

• Your stake is not included in returns when using free bets or bet credits, meaning only the profit is paid out if you win.
• Sport and market restrictions may apply, so check where free bets can be used.
• Features like cash out and bet builder may not be eligible when using a free bet.

Bet £10, Get £40

The Bet £10, Get £40 offer works just like Bet £10, Get £30, but rewards you with an additional £10 in free bets.

Since this is a more generous promotion, the £40 free bets often come with stricter conditions. It’s common for them to be divided into four £10 free bets, each tied to a specific sport or bet type.

For example, BetMGM’s Bet £10, Get £40 offer provides:

• £10 free bet for football
• £10 free bet for horse racing
• £10 bet builder free bet
• £10 accumulator free bet

Money Back

A money back welcome offer refunds your first bet as a free bet if it loses. While some bookmakers call these ‘risk-free’ bets, that’s not entirely accurate, as you still lose your deposit, and free bets cannot be withdrawn as cash.

The amount refunded as a free bet matches your losing stake, up to the maximum specified in the offer terms. If your qualifying bet exceeds this limit, you’ll usually receive the highest free bet amount available.

If your first bet wins, you don’t receive a free bet, and the bonus ends, with your winnings paid out as normal.

Matched Deposit

A matched deposit offer rewards you with free bets or bonus funds after making your first deposit. Unlike bet and get promotions, you don’t need to place a bet to receive the bonus.

Most matched deposit offers provide a 100% deposit match, meaning your deposit is doubled, up to the specified maximum. However, some bookmakers offer 75% or 50% deposit matches, requiring a larger deposit to unlock the full bonus.

Key things to know

• The bonus is issued as free bets or bonus money, which cannot be withdrawn as cash.
• Expiry dates apply, unlike real money deposits.
• Always check the terms and conditions for wagering requirements or restrictions

Profit Boost

Profit boost welcome offers come in two main forms:

Profit Boost Tokens - The most common type, allowing you to enhance the returns on your first bet.

• Most UK bookmakers offer a 100% profit boost, effectively doubling the odds.
• Winnings are usually paid in cash, but some bookmakers award the extra profit as free bets.
• Restrictions may apply, such as limits on specific sports, markets, or features like cash out and bet builder.

Enhanced Short-Priced Markets - Similar to a bet and get offer, but applied to a specific event.

• Short-priced markets are boosted to high odds (e.g. 50/1).
• Maximum bet is usually £1, and winnings are paid in free bets.
• These are limited-time promotions, typically tied to a major sporting event.

Examples of Enhanced Odds Offers

• Jude Bellingham to make a pass – 50/1
• 1+ shot on target in Arsenal vs Liverpool – 50/1
• Erling Haaland 1+ shot on target – 40/1
• El Fabiolo to win the Champion Chase – 50/1
• Max Verstappen to win a Grand Prix – 60/1

These markets would normally be priced much lower, making them attractive for new punters.

Choosing the Right Offer

Since you can only claim one new customer offer per bookmaker, make sure to choose one you’re happy with. For example, 50/1 on Bellingham making a pass is far more likely than Verstappen winning a Grand Prix, even though that’s still quite a safe bet most weeks!

First Day Money Back

A first day money back offer refunds net losses as bonus funds or free bets within a set period after signing up. The timeframe depends on the bookmaker. Some require bets to be settled by 11:59pm on the day you register, while others give you 24 hours from the time of registration.

How Net Losses Are Calculated

Net losses are the amount you lose minus any winnings. If you win more than you lose, you will not receive a bonus but will be in profit. If your losses exceed the maximum refund amount, you will receive the highest amount allowed by the offer.

Example: If a bookmaker offers 100 percent money back up to £30 and you lose £40, you will receive £30 in bonus funds, which is the maximum refund available.

Important Things to Know

• Some offers refund only 50 percent of net losses instead of the full amount.
• Bonus funds often come with wagering requirements and expiry dates.
• Always read the terms and conditions before placing bets.

No Commission

No commission betting offers are available exclusively on betting exchanges such as Betfair Exchange and Smarkets. Unlike traditional bookmakers that build a margin into their odds, exchanges take a commission from winning bets.

How It Works

Standard commission rates range between 2 percent and 5 percent, so a 0 percent commission period is a valuable bonus. It allows you to keep your entire profit during the promotional period.

Key Details

• The offer typically lasts between 60 and 120 days after signing up.
• Once the promotion ends, commission is only deducted from winning bets.
• If you lose a bet, no commission is charged.

How to Choose a Welcome Offer

Do not rush into claiming the first welcome offer you see. It may not be the best fit for you or could have terms and conditions that make it less appealing.

A larger bonus amount does not always mean a better deal. This is why reading the terms and conditions is essential before making a decision.

Once you have chosen the type of offer that suits you from the options above, use the criteria below to evaluate which welcome bonus provides the best value.

Minimum Odds

Both the qualifying bet and any free bets or bonus funds may come with minimum odds requirements that must be met. The bet you place must be at or above the specified odds to qualify.

Qualifying Bet Minimum Odds

• Most bookmakers set the minimum odds for a qualifying bet at Evens (2.0).
• Some may allow shorter odds, typically around 1/2 (1.50).
• It is rare for bookmakers to require odds higher than Evens (2.0).

Free Bet or Bonus Money Minimum Odds

• Once the qualifying bet settles, the free bet or bonus funds will usually have minimum odds around Evens (2.0).
• Some betting sites set a higher requirement, such as 2/1 (3.0) or 3/1 (4.0).

Important to Remember

• Free bet stakes are not included in any returns.
• If you place a free bet on a market at Evens (2.0), you are essentially trying to convert the bonus into real money of the same value.

Minimum Deposit

After signing up with a betting site, the first step is making a deposit. For most bet and get offers, the required deposit will match the minimum bet amount needed to qualify.

Standard Deposit Requirements

• Most betting sites have a minimum deposit of £10, even without a welcome offer.
• Some promotions require a higher deposit, so always check the terms before proceeding.

What to Consider

• Ensure you are comfortable with the deposit amount required to claim the offer.
• If a promotion requires more than £10, be sure it provides good value before committing.

Payment Methods

Most new customer betting offers require you to deposit using a VISA or Mastercard debit card. Some bookmakers also accept Apple Pay and Google Pay, but it is always best to check the terms before depositing.

Restricted Payment Methods

• E-wallets such as PayPal, Skrill, Neteller, and Trustly are rarely accepted for welcome offers.
• If you prefer using these methods, you may have to forfeit the bonus or find a bookmaker that allows them.

Always review the payment terms before making your first deposit to ensure you qualify for the promotion.

Sports Restrictions

Some welcome offers require you to place your qualifying bet on a specific sport or even a particular event to unlock the free bet or bet credits.

When Sports Restrictions Apply

• These offers are often tied to major events or tournaments, such as the World Cup or Cheltenham Festival.
• Any restrictions will be clearly stated on the offer page before you place your bet.

Free Bet Limitations

• Some bookmakers restrict the free bet reward to certain sports.
• If a sport restriction applies, it is usually football or horse racing.

Always check the terms and conditions to ensure the qualifying bet and free bet can be used on your preferred sport.

Expiry Time

Free bets are only available for a limited time. In most cases, they expire seven days after being credited, but the timeframe can range anywhere from three to 30 days depending on the bookmaker.

Changes to Free Bet Expiry Rules

In the past, some of the most popular betting sites did not impose expiry dates on free bets. However, this is no longer the case. Now, all bonuses must be used within a specific timeframe set by the bookmaker.

Always check the expiry date of any free bet or bonus to avoid missing out.

Wagering Requirements

Wagering requirements mean you must bet your bonus a certain number of times before it becomes real money that can be withdrawn. If you do not meet the requirements before the expiry date, you forfeit the bonus funds.

Wagering Requirements in Sports Betting vs Casino Offers

• Sports betting bonuses rarely include wagering requirements, as most bookmakers have moved away from this practice.
• Casino bonuses still tend to have high rollover terms, requiring multiple bets before withdrawal is allowed.

Always check the terms and conditions to see if any wagering requirements apply before claiming a bonus.

Claiming a Welcome Offer

Claiming a new customer betting offer is usually straightforward, but missing a step could mean losing out on the bonus. Follow this guide to ensure you claim your welcome offer successfully.

Choose Your Welcome Offer

Pick the best welcome offer from our list and click the link to visit the bookmaker’s website.

Register with the Betting Site

• Look for the ‘Register’ or ‘Sign Up’ button on the homepage.
• Complete the registration form with your name, address, date of birth, and email address.
• Set a password, choose deposit limits, and opt-in to marketing emails if required.
• If a bonus code is needed, enter it during registration.

Verify Your Account

• You may not need to verify your account immediately, but bookmakers are required to complete Know Your Customer (KYC) checks.
• This involves uploading a picture ID (passport or driving licence) and a recent utility bill as proof of address.

Deposit into Your New Account

• Your first deposit will usually activate the welcome bonus.
• Head to the wallet or banking section to deposit funds.
• Most welcome offers require a VISA or Mastercard debit card. E-wallets like PayPal or Skrill may not be eligible.

Place Your Qualifying Bet

• Navigate to the betting site’s main page and place your qualifying bet on an eligible market.
• Only the first bet usually counts towards the welcome bonus, so make sure it meets the minimum stake and odds requirements.

Best New Customer Offers by Sport

If you mainly bet on one sport, it makes sense to choose a welcome offer that aligns with your preferences.

Most new customer offers are not restricted to a single sport, but those that are tend to be more generous in terms of free bet values.

We have assessed every UK betting site to identify the best new customer offers by sport, ensuring you find the most rewarding promotions for your preferred market.

Football

New Paddy Power users receive £50 in bet builders after registering and placing a £10 football bet.

• The qualifying bet must be on any football market at odds of 1/2 (1.50) or greater.
• Once it settles, you will be credited with £50 in bet builder free bets.
• Free bets do not expire for 90 days, giving you plenty of time to use them.

Horse Racing

The BetMGM welcome offer provides £60 in free bets when you sign up and place a £10 bet on any market.

• The £60 free bet package consists of six £10 free bets, each restricted to a specific sport or bet type.
• Two are for bet builders, one for football, two for accumulators, and one for horse racing.
• The racing free bet and the two acca free bets can all be used on horse racing.

It is uncommon to find horse racing-specific welcome offers outside of major events like Royal Ascot and Cheltenham, making this one of the best new customer bonuses available for racing fans.

Conclusion

Choosing the right betting bonus is a vital step in your betting journey, and our carefully curated list ensures you find the best offers tailored to your preferences. By thoroughly reviewing and ranking each bookmaker’s welcome promotions, we've simplified the process, helping you quickly identify bonuses that offer genuine value. Remember, no matter which offer you choose, always read the terms and conditions to maximise your rewards and betting experience. Simply follow the links provided to claim your bonus, and you'll be ready to enjoy everything the UK's best betting sites have to offer.