UEFA and adidas have unveiled the Official Match Ball for Euro 2024, aptly named FUSSBALLLIEBE.
Here's a comprehensive guide on what makes this ball unique and significant for the tournament.
A Celebration of Football Love
The term "FUSSBALLLIEBE" translates to "love of football" in German, and the design and technology of the ball are a tribute to this sentiment.
The unveiling took place at a special event in front of the Olympiastadion in Berlin, setting the stage for a tournament that promises excitement and innovation.
Cutting-Edge Technology
Adidas Connected Ball Technology
For the first time at a UEFA EURO, the FUSSBALLLIEBE features adidas Connected Ball Technology.
This state-of-the-art tech provides unprecedented insights into the movement of the ball, enhancing the decision-making process of video assistant referees (VAR).
The CTR-CORE
The ball's outer shell is supported by the CTR-CORE, designed for accuracy and consistency.
This core ensures fast, precise play with maximum shape and air retention, crucial for high-stakes matches.
Eco-Friendly Design
In a bid to promote sustainability, the FUSSBALLLIEBE is crafted from bio-based materials, including corn fibres, sugar cane, wood pulp, and rubber.
The use of recycled polyester and water-based ink further underscores adidas' attempts to ensure environmental responsibility in the process of manufacturing.
Aesthetic Appeal
The design of FUSSBALLLIEBE captures the energy and vibrancy of the tournament.
Prominent black wing shapes with colourful edges, curves, and dots symbolise the movement of the ball and the spirit of the game.
The bold use of red, blue, green, and orange celebrates the diversity of the competing nations.
Stadium Illustrations
Each of the tournament's stadiums is illustrated on the ball, alongside the names of the host cities.
This artistic touch not only enhances the ball's visual appeal but also pays homage to the venues that will host the thrilling matches.
The FUSSBALLLIEBE Official Match Ball is now available for purchase at adidas retail stores, selected retailers, and online at adidas.com.
Additionally, 1% of net sales will be contributed to Common Goal, a charitable project supporting high-impact football charities worldwide.
